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During his time as a chef and horticulturalist at educational charity Jamie’s Farm, Delushious co-founder Rob Lewis managed to persuade young people to swap mobiles and energy drinks for pitch forks and healthy food. How? by mastering the art of creating nutritious, low sugar food that first and foremost tasted amazing. And so the seed to start Delushious was planted. Delushious was born out of a desire to create a snack that’s more akin to a premium cake or chocolate bar (irresistibly rich and indulgent – but without the sugar) rather than another ‘healthy’ snack (a more functional experience.) This ethos – what we call decadent goodness – is at the heart of everything we make.